Data protection
1) Information about the collection of personal data and contact details of the person responsible
We are pleased that you are visiting our website and thank you for your interest. Below we inform you about the processing of your personal data when using our website. Personal data are all data that can be used to identify you personally. The person responsible for the processing of personal data is a natural or legal person, who alone or jointly with other persons decides on the purposes and methods of processing personal data. For security reasons and to protect the transmission of personal data and other sensitive content (e.g. orders or enquiries to the person responsible), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the character string “https://” and the lock symbol in the browser bar.
2) Collection of data when you visit our website
If you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data which we technically need to display the website to you: – our website visited – date and time at the time of access – the amount of data sent in bytes – the source/link from which you came to the page – the browser used – the operating system used – the IP address used (if applicable: in anonymous form) The processing is carried out in accordance with Article 6, paragraph 1, letter f of the General Data Protection Regulation, on the basis of our legitimate interest in improving the data protection of our website. The data will not be transferred or used in any other way. However, we reserve the right to subsequently check the server log files if there are specific indications of unlawful use.
3) Cookies
In order to make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on the various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted when your browser session ends, i.e. when you close your browser (so-called session cookies). Other cookies remain on your end device and allow us or our partner companies (third-party cookies) to recognise your browser the next time you visit (persistent cookies). If cookies are set, they collect and process certain information about the user, such as browser and location data as well as IP address values to an individual extent. Permanent cookies are automatically deleted after a set period of time. If personal data is also processed by individual cookies implemented by us, the processing takes place in accordance with Article 6 (1) (f) GDPR to protect our legitimate interests in the highest possible functionality of the website and a customer-friendly and efficient design of the page visit. We may work with advertising partners who help us to make our website more interesting for you. To this end, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we work together with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of information collected in each case in the following paragraphs. Please note that you can configure your browser so that you are informed about the cookie setting and can make an individual decision whether to accept or exclude the acceptance of cookies for certain cases or in general. Each browser differs in how it manages cookie settings. This is described in each browser’s help menu, which explains how you can change your cookie settings. Please note that if cookies are not accepted, the functionality of our website may be limited.
4) Contact
When you contact us (e.g. via a contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen in the respective contact form. This data is stored and used solely for the purpose of responding to your enquiry or to establish contact and the related technical administration. The legal basis for data processing is our legitimate interest in responding to your enquiry in accordance with Article 6 (1) (f) GDPR. If your contact is for the purpose of concluding a contract, an additional legal basis for processing is Article 6 (1) (b) GDPR. Your data will be deleted once your enquiry has been finally processed, if this can be inferred from the circumstances. 5) Internet marketing Use of Google AdWords conversion tracking This website uses the online advertising programme “Google AdWords” and, as part of Google AdWords, conversion tracking by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use Google Adwords to draw attention to our interesting offers through advertisements (referred to as Google Adwords) on external websites. From the advertising campaign data, we can determine how successful individual promotional activities are. In doing so, we aim to show you the adverts you are interested in, to make our website more interesting for you and to achieve a fair calculation of advertising costs.
5) Internet marketing
Use of Google AdWords conversion tracking This website uses the online advertising programme “Google AdWords” and, as part of Google AdWords, conversion tracking by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use Google Adwords to draw attention to our interesting offers through advertisements (referred to as Google Adwords) on external websites. From the advertising campaign data, we can determine how successful individual promotional activities are. In doing so, we aim to show you the adverts you are interested in, to make our website more interesting for you and to achieve a fair calculation of advertising costs. A click tracking cookie is set when a user clicks on an AdWords advert placed by Google. These are small text files that are stored on your computer system. These cookies usually expire after 30 days and are not used for personal identification. If a user visits certain pages on this website and the cookie has not yet expired, we and Google may recognise that the user has clicked on an ad and been redirected to that page. Each Google AdWords customer receives a separate cookie. This means that cookies cannot be tracked through the websites of AdWords customers. The information generated by the conversion cookie is used to create conversion statistics for AdWords customers who have opted in to conversion tracking. Clients learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information by which users can be personally identified. If you do not want to participate in tracking, you can block this use by deactivating the Google conversion tracking cookie in your internet browser in your user settings. After this, you will not be included in the statistics of the tracking of transitions. We use Google Adwords on the basis of our legitimate interest in targeted advertising in accordance with Article 6 (1) (f) GDPR. who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not want to participate in tracking, you can block this use by deactivating the Google conversion tracking cookie in your internet browser in your user settings. After this, you will not be included in the statistics of the tracking of transitions. We use Google Adwords on the basis of our legitimate interest in targeted advertising in accordance with Article 6 (1) (f) GDPR. who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not want to participate in tracking, you can block this use by deactivating the Google conversion tracking cookie in your internet browser in your user settings. After this, you will not be included in the statistics of the tracking of transitions. We use Google Adwords on the basis of our legitimate interest in targeted advertising in accordance with Article 6 (1) (f) GDPR. You can block this use by disabling the Google conversion tracking cookie in your internet browser under “User Settings”. After this, you will not be included in the conversion tracking statistics. We use Google Adwords on the basis of our legitimate interest in targeted advertising in accordance with Article 6 (1) (f) GDPR. You can block this use by disabling the Google conversion tracking cookie in your internet browser under “User Settings”. After this, you will not be included in the conversion tracking statistics. We use Google Adwords on the basis of our legitimate interest in targeted advertising in accordance with Article 6 (1) (f) GDPR. Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU. You can permanently deactivate advertising preference cookies by preventing them, by customising your browser software accordingly or by downloading and installing a browser plug-in. Please note that some functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.
5) Internet marketing
Use of Google AdWords conversion tracking This website uses the online advertising programme “Google AdWords” and, as part of Google AdWords, conversion tracking by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use Google Adwords to draw attention to our interesting offers through advertisements (referred to as Google Adwords) on external websites. From the advertising campaign data, we can determine how successful individual promotional activities are. In doing so, we aim to show you the adverts you are interested in, to make our website more interesting for you and to achieve a fair calculation of advertising costs. A click tracking cookie is set when a user clicks on an AdWords advert placed by Google. These are small text files that are stored on your computer system. These cookies usually expire after 30 days and are not used for personal identification. If a user visits certain pages on this website and the cookie has not yet expired, we and Google may recognise that the user has clicked on an ad and been redirected to that page. Each Google AdWords customer receives a separate cookie. This means that cookies cannot be tracked through the websites of AdWords customers. The information generated by the conversion cookie is used to create conversion statistics for AdWords customers who have opted in to conversion tracking. Clients learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information by which users can be personally identified. If you do not want to participate in tracking, you can block this use by deactivating the Google conversion tracking cookie in your internet browser in your user settings. After this, you will not be included in the statistics of the tracking of transitions. We use Google Adwords on the basis of our legitimate interest in targeted advertising in accordance with Article 6 (1) (f) GDPR. who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not want to participate in tracking, you can block this use by deactivating the Google conversion tracking cookie in your internet browser in your user settings. After this, you will not be included in the statistics of the tracking of transitions. We use Google Adwords on the basis of our legitimate interest in targeted advertising in accordance with Article 6 (1) (f) GDPR. who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not want to participate in tracking, you can block this use by deactivating the Google conversion tracking cookie in your internet browser in your user settings. After this, you will not be included in the statistics of the tracking of transitions. We use Google Adwords on the basis of our legitimate interest in targeted advertising in accordance with Article 6 (1) (f) GDPR. You can block this use by disabling the Google conversion tracking cookie in your internet browser under “User Settings”. After this, you will not be included in the conversion tracking statistics. We use Google Adwords on the basis of our legitimate interest in targeted advertising in accordance with Article 6 (1) (f) GDPR. You can block this use by disabling the Google conversion tracking cookie in your internet browser under “User Settings”. After this, you will not be included in the conversion tracking statistics. We use Google Adwords on the basis of our legitimate interest in targeted advertising in accordance with Article 6 (1) (f) GDPR. Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU. You can permanently deactivate advertising preference cookies by preventing them, by customising your browser software accordingly or by downloading and installing a browser plug-in. Please note that some functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.
6) Google (universal)
Web analytics services – Google Universal Analytics This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses so-called “cookies”, text files which are stored on your computer and which enable an analysis of your use of the website. The information about your use of this website (including the abbreviated IP address) generated by the cookie is usually transmitted to a Google server in the USA and stored there. This website uses Google Analytics exclusively with an extension that anonymises your IP address by shortening it and excludes a direct personal link. As a result of the extension, your IP address will be pre-shortened by Google in member states of the European Union or in other member states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Article 6, paragraph 1, letter f of the General Data Protection Regulation, on the basis of our legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be combined with other Google data. You can prevent the storage of cookies by adjusting your browser software accordingly; however, we would like to point out to you that in this case you may not be able to use the full functionality of this website, if applicable. You can also prevent Google from collecting data generated by the cookie relating to your use of the website (including your IP address) and processing this data by Google by downloading the browser plug-in. As an alternative to the browser plug-in or in browsers on mobile devices, click on the following link to set an opt-out cookie that will prevent Google Analytics from detecting you on this website in the future (this opt-out cookie only works in this browser and only for this domain, delete cookies in this browser, you must click this link again). Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, compliance with which guarantees the level of data protection applicable in the EU. This website also uses Google Analytics to analyse the flow of visitors between devices, which is performed using a user ID. You can disable cross-device analyses of your usage in your customer account under “My data”, “Personal data”. Further information on how Google Analytics processes user data can be found in the Google data protection declaration.
7) Retargeting/ remarketing/referral advertising
Google AdWords remarketing Our website uses the remarketing functions of Google AdWords, with which we advertise this website in Google search results and on third-party websites. The provider is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google sets a cookie on your end device browser which automatically enables interest-based advertising using a pseudonymous cookie identifier and based on the pages you visit. The processing is carried out on the basis of our legitimate interest in the optimal marketing of our website in accordance with Article 6 (1) (f) GDPR. Any further data processing will only take place if you have given your consent for Google to associate your internet and application browser history with your Google Account and to use the information from your Google Account to personalise the advertisements you view on the internet. In this case, if you are logged in to Google when you visit our website, Google will use your data together with Google Analytics data to create and target lists for remarketing across multiple devices. For this purpose, Google will temporarily link your personal data with the Google Analytics data to form target groups. You can permanently disable the setting of cookies for advertising preferences by downloading and installing the browser plug-in. You can also contact the Digital Inform Advertising. Alliance about setting cookies and make settings to do so. Finally, you can configure your browser to receive information about cookie settings and decide on a case-by-case basis whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.
8) Tools and other
Google Maps
On our website we use Google Maps (API) from Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Maps is a web service for displaying interactive (terrestrial) maps to visually display geographic information. By using this service, you will see our location and make it easier to access it. As soon as you call up subpages in which Google Maps is integrated, information about your use of our website (e.g. your IP address) is transmitted to Google servers in the USA and stored there. This happens irrespective of whether Google provides you with a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be linked directly to your account. If you do not want your profile to be linked to Google, you must log out before activating the button. Google stores your data (even those users who are not logged in) as usage profiles and evaluates them. This evaluation is carried out in particular in accordance with Article 6, paragraph 1, lit. f of the General Data Protection Regulation on the basis of Google’s legitimate interests in the display of personalised advertising, market research and/or the responsive design of its website. You have the right to object to the creation of these user profiles and you must contact Google to exercise this right. If you do not consent to the future transfer of your data to Google when using Google Maps, you also have the option to deactivate the Google Maps web service completely by disabling the JavaScript application in your browser. Google Maps and therefore the map display on this website cannot be used. Detailed information on data protection in connection with the use of Google Maps can be found on the Google website (“Google Privacy Policy”). YouTube Our website uses plugins from the YouTube website operated by Google. The operator of the website is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit one of our pages equipped with the YouTube plug-in, a connection to YouTube’s servers will be established. The YouTube server receives information about which of our pages you have visited. If you are logged in to your YouTube account, you allow YouTube to assign your online behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account. YouTube is used in the interest of presenting our online offerings in an attractive manner. This constitutes a legitimate interest within the meaning of Article 6 (1) (f) GDPR. Further information on the processing of user data can be found in the data protection declaration of YouTube. Google Web Fonts This website uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the necessary web fonts into the browser cache to display the text and fonts correctly. To do this, the browser you are using must connect to Google’s servers. This gives Google information that our website was accessed via your IP address. The Google web fonts are used in the interests of a uniform and attractive presentation of our online offer. This constitutes a legitimate interest within the meaning of Article 6 (1) (f) GDPR. If your browser does not support web fonts, the standard font will be used on your computer.
YouTube
Our website uses plugins from the YouTube website operated by Google. The operator of the website is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit one of our pages equipped with the YouTube plug-in, a connection to YouTube’s servers will be established. The YouTube server receives information about which of our pages you have visited. If you are logged in to your YouTube account, you allow YouTube to assign your online behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account. YouTube is used in the interest of presenting our online offerings in an attractive manner. This constitutes a legitimate interest within the meaning of Article 6 (1) (f) GDPR. Further information on the processing of user data can be found in the data protection declaration of YouTube.
Google Web Fonts
This website uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the necessary web fonts into the browser cache to display the text and fonts correctly. To do this, the browser you are using must connect to Google’s servers. This gives Google information that our website was accessed via your IP address. The Google web fonts are used in the interests of a uniform and attractive presentation of our online offer. This constitutes a legitimate interest within the meaning of Article 6 (1) (f) GDPR. If your browser does not support web fonts, the standard font will be used on your computer.
9) Data Subject Rights
9.1 Applicable data protection legislation provides you with comprehensive data subject rights (rights to information and intervention) in relation to the person responsible for the processing of your personal data, as we set out below:
– the right to information under Article 15 GDPR: In particular, you have the right to information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been disclosed. Or will be disclosed, the intended retention period or criteria for determining the retention period, whether there is a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not obtained from you by us , However, this right does not exist, in particular if the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfilment of legal obligations, for reasons of public interest or for the establishment, exercise or defence of legal claims;
– the right to restriction of processing under Article 18 GDPR: you have the right to request the restriction of processing of your personal data as long as the accuracy of your data is verified, which you contest, if you refuse to have your data erased because you do not wish to have your data deleted, or if you refuse to have your data deleted because you do not wish to have your data deleted. You have the right to receive information about these recipients;
– the right to data transfer pursuant to Article 20 of the General Data Protection Regulation: you have the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request transfer to another responsible person, if technically possible;
– the right to withdraw the consent provided pursuant to Article 7, paragraph 3 of the General Data Protection Regulation: you have the right to withdraw your consent to data processing at any time with effect for the future. In the event of revocation, we will immediately delete the relevant data, unless further processing can be based on a legitimate basis for processing without consent. Withdrawal of consent does not affect the lawfulness of processing carried out on the basis of consent up to the time of withdrawal;
– the right to lodge a complaint in accordance with Article 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have;
– without prejudice to any other administrative or judicial remedies;
– the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or place of alleged infringement.
9.2 Right to object If we process your personal data on the basis of balancing interests with our prior legitimate interests, you have the right to object to this processing at any time for reasons arising from your particular situation with future impact. If you exercise your right to object, we will stop processing the relevant data. However, further processing remains granted if we can prove all reasons for the processing that override your interests, fundamental rights and freedoms, or if the processing is for the validation, exercise or defence of legal claims. If your personal data is processed by us for the purposes of direct advertising, you have the right to object at any time to the processing of your personal data for the purposes of such advertising. You may object as described above. If you exercise your right to object, we will stop processing the data for the purpose of direct mareting.
10) Retention period of personal data
The duration of the retention of personal data is based on the relevant statutory retention period (e.g. retention periods for commercial and tax data). After the period has expired, the relevant data will be routinely deleted if it is no longer required for the fulfilment or initiation of the contract and/or we have no legitimate interest in further storage.
